Further training with an education voucher
International Online Marketing Manager: marketing in English
You enjoy working internationally and your English is solid? Then take a look at this course: ten weeks of online marketing, taught entirely in English, live online. You learn the key online marketing channels with a focus on international markets.
The course is taught entirely in English, level B2 or higher is required. We advise you in German or English.
This page is a translation. The German version is authoritative. Open the German original
Who this is for
The course is designed for marketers with an international focus. Your English is what counts: level B2 is the minimum, because all teaching is in English.
- You are looking for a job and want to position yourself for roles in international teams.
- You have been made redundant and want to bring your marketing experience up to date.
- You are returning to work and want to aim for an international role right away.
What you learn
- Strategy: Online marketing strategy for international markets, plus international project management
- Website and AI: Website marketing and AI in online marketing
- Content and communities: Content marketing and two modules of social media marketing
- Buying reach: Social media advertising and search engine advertising (SEA)
- Getting found: Search engine optimisation (SEO)
- Keeping customers: CRM and marketing automation
- Reading the numbers: Web analytics and optimisation
- Law: Online marketing law
At the end you celebrate your qualification at Graduation Day. As a bonus you get a 60-minute coaching session.
Afterwards you can
Your career goal is International Online Marketing Manager. With the course behind you, you can:
- plan online campaigns for several countries and coordinate them in English
- use search engines, social media and ads in a targeted way
- manage customer relationships with CRM and automation
- evaluate results with web analytics
- help steer projects in international teams
Key facts
- Duration: 10 weeks full time, around 410 teaching units
- Times: Monday to Thursday 9 am to 3 pm, Friday 9 am to 1:15 pm
- Format: live online, taught in English
- Equipment: computer with Windows or macOS, webcam, an additional monitor and a stable internet connection; loan equipment is possible
- Certificate: certificate of participation, plus an exam certificate on request
How to get funding
The course costs €6,994.60. With an education voucher (Bildungsgutschein) from the Federal Employment Agency (Agentur für Arbeit) or the Jobcenter, the course can be funded at 100 percent. If your voucher is approved, the agency pays, not you.
As a rule, you can get an education voucher if you are registered as unemployed or job-seeking, or if you are at risk of unemployment. The Agentur für Arbeit or the Jobcenter decides; there is no advance commitment. For your appointment it helps to bring job ads that ask for English and international marketing.
How we support you
- Funding check: three short questions, then you know whether a voucher is realistic
- First call: Bernd Best and team look at whether your English, experience and goal fit the course
- Preparing your appointment: you get documents and arguments for the Agentur für Arbeit or the Jobcenter
- Start: with the voucher you are enrolled and start live online
The course itself is run by our AZAV-certified education partner. Our support is free for you.
Frequently asked questions
How good does my English need to be?
At least B2. You should be able to follow the lessons well, join discussions and write texts in English. If you are unsure, raise it in the first call.
I don't have a second monitor. Is that a problem?
Not necessarily, as loan equipment is possible. You need a computer with Windows or macOS, a webcam, an additional monitor and a stable internet connection. We sort out anything you are missing before the start.